Market Perspectives
Scooters:
The modern
personal transport
solution
Key-figures in Japanese corporations share their
views on Australian markets
Contributed by Toshizumi Kato
Have you noticed an increase in the number of scooters
buzzing around Australian cities recently? It's not
a new phenomenon; European and Asian city dwellers
have long known the advantages of this form of economical
two-wheeled transport, even if Australians have been
slower to appreciate the benefits.
Rocketing oil prices have once again thrust scooters
into the limelight. Motorists are gradually realising
they can leave the big four-wheeler in the garage,
fill up a scooter for less than $10, zip to work
with no hassles and park easily, even in city centres.
A scooter is cheaper to buy, run, insure and register
than a car.
They are also a breeze to ride with push-button
start and twist-and-go operation meaning no gear
selection issues that turn many riders away from
motorcycles. They have generous under seat storage,
useful weather protection and can be ridden in some
states in Australia with just a car licence. Boasting
so many useful features, it's easy to see why scooters
enjoy mass appeal, especially among metropolitan
commuters and shoppers.
Scooters were introduced in Italy shortly after
World War II to address a lack of cheap motorised
transport and to mobilise the workforce. However,
the concept of affordable and easy-to-use transport
has changed little over the years. Scooters are particularly
popular with environmentalists, people on a limited
budget and motorists looking for transport solutions
to traffic gridlock and rising fuel prices. Scootering
also has a certain European style that, unlike motorcycling,
appeals equally to both males and females.
Specialist scooter shops have now opened in many
Australian cities and most major brands are readily
available. But which one to choose? It's important
to buy the scooter that is right for you, but it
is equally important to consider the future. What
happens after you leave the showroom? Will your scooter
be reliable, where will you get it serviced and how
will you keep it secure?
Yamaha Motor Australia is a manufacturer that offers
comprehensive sales and service packages to its customers.
It has an extensive dealer network with parts, warranty
and service back-up and offers eight stylish scooter
models to suit various needs, ranging from commuting
right up to two-up touring. Yamaha's scooters also
feature DataDot anti-theft protection and are available
via quick and easy financing.
As mentioned earlier, scooter licensing varies between
states. In Queensland, Western Australia, the Northern
Territory and South Australia for example, motorists
can ride speed-restricted scooters of up to 50cc
capacity on a regular car licence.
In New South Wales automatic scooters up to 125cc
require a conditional rider licence and manual scooters
or those with capacity greater than 125cc require
a motorcycle licence. However, the learner approved
motorcycle scheme means you can ride a scooter on
L-plates.
In the ACT you need a motorcycle licence but, as
in NSW, you can ride a scooter on L-plates under
the learner approved motorcycle scheme.
To find out more about scooters pick up a copy of
the bimonthly magazine Australian Scooter from newsagents
or visit...
http://www.scootersales.com.au
Managing Director of Yamaha Motor Australia
Mr Toshizumi Kato
Mr Kato joined Yamaha Motor in Japan in 1986
and worked for Yamaha Motor's venture IM (Intelligent
Machine) Company, which produces assembly-line
robots, for 18 years. In 2002 he became IM
Company's Vice President and Sales Manager
and in 2005 he began his current post as Managing
Director of Yamaha Motor Australia.
http://www.yamaha-motor.com.au/
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