Marketing Australia's many wonders

World Heritage tours are popular among Japanese jet-setters and Tourism Australia hopes to target this group with a new campaign. Australia has 17 World Heritage-listed sites of which all but one is accessible to the public. Apart from the renowned Sydney Opera House, the sites include the natural wonders of Kakadu National Park, Uluru and Great Barrier Reef as well as the lesser-known Purnululu National Park in Western Australia, the Tasmanian Wilderness conservation area and the Willandra Lakes Region in NSW. The campaign was launched in September and will include an Australia World Heritage Week to be held in Ginza, Tokyo from November 12-18.