Dogenkasentoikan
どげんせんといかん
"Something needs to be done"
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At the top of the 2007 list was this phrase made famous by Miyazaki governor-elect Hideo Higashikokubaru. The former comedian headed into the election with no political backing, but won people over with a campaign speech delivered in the local Miyazaki dialect. He used the phrase "dogenkasentoikan" to describe how action was needed to end political stagnation. |
Hanikami ouji
ハニカミ王子
"Bashful prince"
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This is the nickname given to Ryo Ishikawa, the 15-year-old amateur golfer who was propelled into the sporting spotlight as the youngest-ever winner of a regular tournament on the Japanese tour. Ishikawa's modesty and good manners, increasingly a rarity among celebrities, have won him countless fans. |
Dondake
どんだけぇー
"Really?", "No way!", "As if!"
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This versatile phrase expresses disbelief or surprise. Originating in the gay community of Shinjuku, a district of Tokyo, it is a famous catch-cry of transvestite TV personality Ikko. It is meant to be said with rising intonation and a touch of sarcasm.
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Netcafe nammin
ネットカフェなんみん
"Netcafe refugee" |
This term was popular with the Japanese media to describe the thousands of day-labourers in Japan who stay the night in 24-hour internet cafes. An official complaint from the Japan Complex Cafe Association protesting the use of the term to describe their "important customers" has only made it more popular.
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Oo-gui
おおぐい
"Mega meal" |
The past year saw a range of super-sized and calorific foods - including cup noodles, pudding, ice cream and burgers - appear one after the other on the Japanese market. The trend is apparently a reaction against the recent obsession with health foods and products. |